Ads that actually sell
Ads on Instagram, TikTok, Google, and Yandex — built to bring qualified leads and sales, not just reach.
Ads keep running, budget keeps burning, sales don’t grow
This is what ads look like without an audit and mar-tech.
Budget burns on bots and junk traffic
Your vendor reports reach and clicks — not buyers. Part of the traffic is bots, part is people who will never buy.
Leads come in, sales don’t
Ads are optimized for form fills — no one asked about lead quality. Sales spends time on inquiries that don’t match what the business actually needs.
No clarity on what works
Reports show reach and impressions, not customer cost or revenue contribution. Budget decisions get made blind.
Four steps
Every stage ties back to customer cost and revenue contribution, not impression volume.
Ad account audit
We check where the budget goes: bots, irrelevant audiences, unclickable placements. The result is numbers, not guesses.
Set up for a business goal
We connect CRM to ad accounts and set up full-funnel analytics. Campaigns are rebuilt around cost per target action and revenue contribution.
Launch and optimization
We test creatives, audiences, and landing pages. We keep what wins by sales results, not by taste.
Reporting in money
CAC, share of ad-driven sales, revenue contribution — every week, not just “reach went up.”
On your own
- Reporting on reach and impressions, disconnected from sales
- Budget spent with no filter for bots and junk traffic
- Leads aren’t checked against what the business actually needs
- Budget decisions once a quarter, by gut feel
With EnterOne
- Reporting in CAC and revenue contribution
- Traffic is cleaned of bots at the campaign-setup level
- Leads are filtered against business criteria before reaching sales
- Weekly optimization based on facts, not tied to a fixed plan
Companies you can verify
Every case is tied to a company you can check.
×20 revenue in Uzbekistan
Launched ads in five new markets. Revenue in Uzbekistan grew 20x, +30% year-over-year in Kazakhstan while cutting spend by 35%.
Ad sales up 8.75x
$18M+/year ad budget. Ad sales grew from ₸4B to ₸35B, ad sales’ share of total sales grew from 20% to 40%, CPO cut by 40%.
30% customer base growth in 9 months
The previous vendor optimized for impressions, which meant low-quality traffic. Moved advertising in-house: paying customers grew 30% in 9 months, CAC cut to ~$2, the annual budget pays for itself in a month.
Figures are from Nazhmaddin Akhmet’s track record as Head of Digital / CMO at the companies listed, including work with ad brands inside Kcell (Activ among them).
Frequently asked questions
What does “full-funnel analytics” mean, and why connect CRM to ads?
Ad platforms see clicks and leads; CRM knows who actually bought. We connect this data to see the full path from ad to payment: which campaign, audience, and creative bring paying customers, and which ones just spend budget.
How is this different from a regular performance agency?
Decisions on your ads are made not by an account manager, but by someone who personally ran ad budgets of $2M+ a month and owned P&L — not just clicks.
Which platforms do you work on?
Meta (Instagram, Facebook, Threads), Google, TikTok, and Yandex — built around a specific business goal: sales, leads, sign-ups. Reach and impressions aren’t part of the KPIs.
What counts as a “qualified lead”?
A lead that matches your business’s criteria: ability to pay, actual need, geography. A filled-out form on its own doesn’t count.
How long until we see the first results?
The first traffic-cleanup fixes land within 1–2 weeks after the audit. A visible effect on CAC and lead quality usually shows up by week 4–6.
What’s the commitment period?
We start with an audit and a month of pilot work — enough to see the change in CAC and traffic quality. After that, it’s month to month, no long-term lock-in.
We’ll review your ads in 20 minutes
We’ll show you how much budget is wasted and what changes in the first month with EnterOne. No decks, no obligation.
Or email akhmet@enterone.kz — we’ll reply within one business day.