Full-funnel analytics
We build full-funnel analytics. We combine data from ad platforms, your site, and CRM. We show customer cost, marketing performance, and data for every channel and creative.
Ads, site, and CRM each count on their own — there’s no shared picture
This is what marketing looks like without full-funnel analytics.
Channels don’t get compared
Ads show clicks, the site shows visits, CRM shows deals. This data never gets connected, so it’s unclear which channel brings a customer and which one just spends budget.
Customer cost never gets calculated
Budget gets divided by the number of clicks or leads, not by customers who paid. No one works out CAC by channel or creative.
Decisions get made without data
Budget gets split between channels by past experience or gut feel, not by numbers that show what actually works.
How we build analytics
Every step ends with a number you can check.
Collect the data
We connect ad accounts, your site, and CRM. We check that click, lead, and deal data matches across systems.
Calculate customer cost
We divide spend by channel and creative by the number of customers who paid. Not leads, not clicks.
Build the full-funnel report
We build the funnel from click to payment in one table: channel, creative, lead, deal, revenue.
Hand it over and train the team
We show how to read the report and make budget decisions. We refresh the data every week.
On your own
- Ads, site, and CRM each count on their own
- CAC gets divided by clicks, not customers
- Budget gets split between channels by gut feel
- The report gets built by hand once a month
With EnterOne
- Data from every system — in one table
- CAC is calculated by customers who paid
- Budget is split by numbers, not gut feel
- The report updates every week
Companies you can verify
Every number is from a company you can check.
Analytics across 5 new markets
Launched full-funnel analytics in every new market alongside the ads. Revenue in Uzbekistan grew 20x, +30% year-over-year in Kazakhstan.
Ad-driven sales share grew to 40%
Brought data from ad platforms, the site, and CRM into one analytics system. $18M+/year ad budget, ad-driven sales grew from ₸4B to ₸35B, CPO cut by 40%.
CAC visible by channel
Connected CRM to ad accounts. Customer cost is now calculated by channel and creative, not as an average: CAC cut to ~$2, customers grew 30% in 9 months.
Figures are from Nazhmaddin Akhmet’s track record as Head of Digital / CMO at the companies listed, including work with ad brands inside Kcell (Activ among them).
Frequently asked questions
What does full-funnel analytics include?
We connect ad accounts, your site, and CRM into one system. We calculate customer cost, revenue, and performance by channel and creative.
How is this different from ad-platform reports?
An ad platform shows clicks and leads, not payments. We connect this data to CRM, so you see which channel and creative bring customers who actually paid.
Which systems do you connect?
Meta, Google, TikTok, Yandex, your site, and CRM — the exact set depends on what you already use. We check compatibility at the brief.
Do I need to change my CRM or site?
No. We connect to what you already use. We change tracking settings, not the system itself.
How often is the data updated?
Once a week. For urgent decisions, we pull the data on request.
How much does it cost?
It depends on the number of channels and systems we connect. We give an exact number after the brief — we don’t put “from ₸N” on the site, which means nothing before we’ve talked about your case.
We’ll review your analytics in 20 minutes
We’ll show you what data you already have and what’s missing for full-funnel analytics. No decks, no obligation.
Or email akhmet@enterone.kz — we’ll reply within one business day.