Marketing and sales audit
A breakdown of the funnel from ad to deal — where customers and money are lost, with a concrete action plan, not general advice.
Ads run, the site works, and no one has counted where customers are lost
This is what marketing looks like without a funnel review.
No single view of the customer journey
Ads, the site, CRM, and sales each live apart. No one has checked at which step the most customers are lost.
Decisions get made by gut feel
Budget and priorities shift by feel, not by data on what actually drives sales.
Advice with no plan
Consultants name the problems but don’t hand over a prioritized plan: what to do first, and what won’t pay off right away.
How the audit works
Every stage ends with something you can check, not general advice.
Data collection
We look at ads, the site, CRM, and sales for the last 3–6 months. Numbers per channel, not opinions.
Funnel review
We find at which step — from click to payment — the most customers are lost, and why right there.
Prioritized plan
We set 2–3 measurable goals for the quarter and a list of changes — from fast and cheap to expensive.
Walkthrough with your team
We go through the plan together: what to do first, who owns it, how we’ll check the result.
On your own
- Funnel reviewed by eye, no numbers per step
- Advice with no priorities — unclear what to do first
- No one owns whether the plan actually works
- The audit stays a document no one uses
With EnterOne
- Numbers for every step of the funnel — from click to payment
- A prioritized plan — from fast, cheap changes to expensive ones
- The audit is run by someone who personally owned P&L
- We walk the plan through with your team — clear right away who does what
Companies you can verify
Every audit is tied to a company you can check.
Audit before launch in 5 markets
A review of the funnel and product before entering five new markets. Revenue in Uzbekistan grew 20x, +30% year-over-year in Kazakhstan while cutting spend by 35%.
Plan after the audit: sales up 8.75x
An audit of ad accounts and the funnel became the basis for a three-year plan. Ad sales grew from ₸4B to ₸35B, their share grew from 20% to 40%, CPO cut by 40%.
The audit found: traffic was low quality
The previous vendor optimized for impressions. The audit showed where the budget was going and delivered a plan to move in-house: paying customers grew 30% in 9 months, CAC cut to ~$2.
Figures are from Nazhmaddin Akhmet’s track record as Head of Digital / CMO at the companies listed, including work with ad brands inside Kcell (Activ among them).
Frequently asked questions
What does the audit cover?
A review of ads, the site, CRM, and sales for the last 3–6 months: where customers are lost, what’s holding back growth, what can be fixed fast and cheap. The output is a prioritized plan, not a list of observations.
How is this different from generic consultant advice?
The audit is run and decisions are made not by a consultant with generic advice, but by someone who personally ran budgets of $2M+ a month and owned P&L — not just recommendations.
How long does the audit take?
We review data for the last 3–6 months. The audit’s own timeline depends on the volume of channels and data — we give an exact timeline after the brief.
What do I get at the end?
A prioritized plan: what to do first, what pays off faster, and what’s more expensive and slower. We set 2–3 measurable goals for the quarter.
Can I order just the audit, with no ongoing work after?
Yes. Services don’t have to come as a bundle — you can take the audit on its own and decide on continuing after you’ve seen the plan.
How much does it cost?
It depends on scope: an audit of one channel, or an audit of all marketing and sales. We give an exact number after the brief — we don’t put “from ₸N” on the site, which means nothing before we’ve talked about your case.
We’ll review your funnel in 20 minutes
We’ll show you where customers are lost and what to fix first. No decks, no obligation.
Or email akhmet@enterone.kz — we’ll reply within one business day.